To do that, I proactively scheduled 1 on 1s not only with each person that I work with on the design team, but also with folks from the engineering, game design, production, user research, and quality design teams (among others). One of my personal missions on teams is to build trust and connection. To capitalize on time, I reached out to other franchises to see how they solved (and what they learned from) similar problems, consulted with engineers early to understand technical constraints, and pulled in other design team members for quick, iterative feedback. With the NHL franchise structured on a yearly production cycle and with one of the smallest teams at EA, the challenge of delivering within tight deadlines was real.
EA SPORTS NHL 22 SOFTWARE
I also collaborated with visual designers, producers, and software engineers to fine-tune designs further along in the development stage by providing UX, UI, and copywriting edits and consulting on features (some of which I owned and didn't own directly). I created prototypes and conducted usability testing with them, then iterated on screen designs based on feedback. For example, I ran an independent online community sentiment synthesis, distilled robust UXR team research into digestible mode-specific archetypes, interpreted creative and feature briefs, and conducted stakeholder interviews.īased on the research conducted and stakeholder alignment, I sketched and designed wireframes that were consistent with the design system, addressed pain points of users, and took into account business goals and engagement metrics. Some of the projects I've worked on had different starting points of discovery and definition.
This part of the process helped define a) whether or not we were solving the right problem and b) the scope of our initial vision and how that fit within the company's broader design, business, and marketing goals.
For each project that I collaborated on, I researched initial situations and challenges, evaluated best-in-class and competitor games, and identified audiences, pain points, and user journeys.
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